Case Study: Sunday Shuffle
A Sandton running club with devoted members shows how strong communities grow and true, smart brand partnerships work.

Traditional influencer marketing is transactional: pay for reach, get content, measure engagement, repeat. It's focused on visibility and conversions. Running clubs, however, build communities through shared experiences. Unlike influencers' aspirational brands, clubs foster belonging, trust, and consistency beyond trends and algorithms.

When it’s done right, an insights function doesn’t just analyse numbers. It helps your business move faster, make smarter decisions, and uncover new opportunities.  

Whenever organisations push to innovate, someone inevitably brings up that quote. 

It’s usually meant to shut down research or dismiss consumer input.  

The irony?  

There’s no evidence Henry Ford ever said it. 

So, the real problem isn’t consumer feedback, it’s how we ask and interpret it.