Articles

Opinion, trends, and expertise from our digtial specialists

No, Running Clubs are not the new Influencers

Traditional influencer marketing is transactional: pay for reach, get content, measure engagement, repeat. It's focused on visibility and conversions. Running clubs, however, build communities through shared experiences. Unlike influencers' aspirational brands, clubs foster belonging, trust, and consistency beyond trends and algorithms.

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Strategic Foresight, Insights Tasnim Alli Strategic Foresight, Insights Tasnim Alli

Signals of Change: are dating apps dying?

The dating app revolution is taking an unexpected turn. As users increasingly reject casual hookup culture, major platforms are scrambling to reinvent themselves around meaningful relationships.

Why did Tinder hire a world-renowned matchmaker? And why are run clubs becoming the new Tinder? Discover how the $8 billion dating industry is adapting to a generation that values authentic connection over endless swiping.

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Countdown to go-live: your scenario-based deployment checklist  

In deployment planning, it’s easy to get caught up in checklists and deadlines. But using analogies can bring clarity and help teams see the bigger picture.  

 Think of a year-long rollout like planning a wedding, a nine-month build like expecting a child, a 36-hour launch like election day, and a crisis response like a war room.  

 These scenarios give each type of deployment its own pace, risks, and team dynamics, helping everyone understand not just what to do, but why it matters. 

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Consumer Insights Tasnim Alli Consumer Insights Tasnim Alli

No Insight. No Innovation

Whenever organisations push to innovate, someone inevitably brings up that quote. 

It’s usually meant to shut down research or dismiss consumer input.  

The irony?  

There’s no evidence Henry Ford ever said it. 

So, the real problem isn’t consumer feedback, it’s how we ask and interpret it.  

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Tasnim Alli Tasnim Alli

AI, Tech Trends, Big Data Conferences August to November 2025

Numerous conferences focused on AI, Big Data, and Technology Trends are scheduled from August to November 2025 around the world.

Some of these conferences will take place at varying times and locations, showcasing the same themes.

Participants can expect an engaging and enriching experience.

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Tasnim Alli Tasnim Alli

April to July 2025 - Big Data, AI, Machine Learning & Tech Trends Conferences List

April to July 2025 is set to be a dynamic time filled with conferences globally. While the first quarter may pose challenges, this period is ripe with opportunities for innovation and networking across diverse industries. We have compiled a comprehensive list of premier conferences and workshops for 2025, tailored to help you enhance your skills, broaden your professional connections, or discover cutting-edge ideas.

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Tasnim Alli Tasnim Alli

Why Employee Experience is the New HR Priority

In today's fast-evolving workplace, companies are realizing that employee experience (EX) is no longer just a buzzword—it is a crucial HR priority. With changing workforce expectations, rapid digital transformation, and the growing emphasis on well-being, organizations must prioritize EX to attract, engage, and retain top talent.

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Tasnim Alli Tasnim Alli

The Power of Body Language in an Interview: How to Make a Lasting Impression

This article highlights the importance of body language in job interviews, emphasizing how nonverbal cues—like posture, facial expressions, gestures, and tone of voice—can significantly impact the outcome. By mastering these elements, candidates can project confidence, professionalism, and engagement to leave a lasting positive impression.

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Tasnim Alli Tasnim Alli

Thinking About the Future, Why It Matters & How to Do It

Thinking about the future is not about limiting planning to the next 3 to 5 years or eliminating such strategic roadmaps. Instead, it is about preparing for the decades ahead by casting light deep into the funnel of the future, embracing uncertainty, and being intentional about decisions

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Tasnim Alli Tasnim Alli

Finding Career Clarity- Building path forward

The article provides a step-by-step guide to gaining clarity on your career path by assessing strengths, exploring options, and setting achievable goals. It emphasizes self-reflection, networking, and practical experience for long-term fulfilment.

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Tasnim Alli Tasnim Alli

How do you master the art of network

This article offers strategies for building purposeful and lasting professional relationships through intentional networking. It emphasizes connecting with the right people, consistent engagement, and leading with generosity.

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Tasnim Alli Tasnim Alli

How to nail a virtual interview

This article provides essential tips for acing a virtual job interview by focusing on tech preparation, practice, authenticity, and follow-up. It helps candidates showcase their professionalism and confidence through the screen.

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