Consumer Insights

We use mix-methods to help you deeply understand your consumer. Whether you're working on user experience, product ideas, or client feedback, we turn what we learn into clear advice to help you plan and make smart choices.

Problems we help you solve

Need to explore new ideas or unknowns?
We start with exploratory research - helping you uncover key questions and better understand your customers and market.

Missing input from your real audience?
We gather original data through surveys, interviews, focus groups and observational studies - all directly from your target users.

Relying on outdated or incomplete data?
We combine industry reports, market data and existing research.

Drowning in data but unsure what it means?
Our team uses advanced tools to analyse and interpret your data, turning it into clear, useful insights.

Not sure how research fits into your strategy?
We make sure all insights align with your goals - helping you turn research into action and real business value.

How we work 

  1. Exploratory research
    We begin by identifying key questions and exploring new possibilities to understand the dynamics of your market and customers.

  2. Primary research
    Our team conducts surveys, interviews, focus groups, and ethnographic studies to gather firsthand data directly from your audience.

  3. Secondary research
    We analyse existing data, industry reports, and market trends to provide a well-rounded perspective.

  4. Data analysis and interpretation
    Using advanced analytics, we transform raw data into clear, actionable insights.

  5. Strategic alignment
    We make sure our findings align with your organisational objectives, translating insights into strategies that create tangible value.

What we offer

  • Market & competitor research

  • Market segmentation

  • Gamified Insights

  • UX research

  • Product & service feedback

  • Client experience analysis

  • Monitoring and evaluation on programmes

  • Innovation workshops

  • Digital Trust Index

Why work with us? 

  • Experienced researchers

  • Tailored methodology

  • The right tools

  • Strategic, usable results

  • You-first approach