Case Study: Sunday Shuffle
A Sandton running club with devoted members shows how strong communities grow and true, smart brand partnerships work.

The dating app revolution is taking an unexpected turn. As users increasingly reject casual hookup culture, major platforms are scrambling to reinvent themselves around meaningful relationships.

Why did Tinder hire a world-renowned matchmaker? And why are run clubs becoming the new Tinder? Discover how the $8 billion dating industry is adapting to a generation that values authentic connection over endless swiping.